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No doubt about it, Michael Jordan is a very good basketball player. Is he the first best player in basketball history? That's where the war begins. But this here today ain't about that, because that argument is noise that could go for days, given a perfect combination of fuel, the setting (pool, a poolhouse, the roof), necessary distractions (racquetballs), metaphors, anagrams, maps, charts, graphs, conversational deviancies, and people willing to take an argument to the grave. ( I see you Tam Slles). The question that might yield a more concrete, no holes solid, truer than you, definite Yes answer is the question, "Is Michael Jordan the first best endorser in basketball history?"Yes absolutely, but there's more. Michael Jordan hardly created sportswear or was even the first to endorse it. That would be Converse and their man Chuck Taylor. But what Michael Jordan was the first to do, as well as the best ever at doing it, was represent not just a brand, but an entire sport. MJ didn't simply fit the blueprint of basketball, he inhabited it. That takes an incredible combination of vision, dynamic marketing, and ungodly talent. As good as he his at what he does, that's something not even Tiger Woods can managed to replicate with golf, especially now.
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This all leads to the second point. In the same way that explains how marketing is related to who a person is, shouldn't On The Court actions be a function of personality? Perhaps not directly related, but bonded, symbiotically in a sense. It certainly helps in explaining how Michael Jordan became basketball. Kobe Bryant will never get there because his game is too industrial or mechanical in feeling, while Jordan's playing invoked a host of emotions that stretched the mind beyond the dopamine rush of dunks and last second shots. Lebron's more on the right track behind Jordan than Kobe is, but she'll never get close enough. He's outgoing and goofy in ways Jordan never was, but his mystique is rooted in physicality. Lebron's stupid stupid stupid athleticism gives the mind a logical answer in questioning his excellence. Jordan was mad sprightly in his running and jumping, but the mystique of his game certainly wasn't compartmentalized by just that. His greatness in playing the game of basketball stretched beyond great, yet simple answers because matters of the soul defy simple understanding. It was emotive, which directly translated into his marketing success.
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Jordan ain't the only one with personality sporting a shoe game in Chicago. The man that has most basketball Joe's in the NBA in regards to madcap foolery is about to launch a shoe line through the french label that carried his father's tennis clothes, Le Coq Sportif. Ladies and gentlemen, Joakim Noah. I was lucky to share a moment with him last summer at Lollapalooza at Perry's Dance Tent. I was rolling , tossing, and tumbling through the nightlights and careened into him, dancing just as hard with four gals hanging off his nuts. Girls aside, great minds think alike and we had a moment. This is song that was playing, not kidding at all. Ask.
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